While your competitors are about to burn through their cognitive reserves like venture capital in a bear market, you’re going to do something different. You’re going to build mental infrastructure that actually scales.
September marks the end of summer’s deceptive calm. For founders, autumn isn’t just busy—it can be a make-or-break season. Here’s the uncomfortable truth: most founders approach this intensity with the usual brute force tactics. Pure willpower. Caffeine. Long hours. But your brain isn’t a machine you can…








