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Dark Patterns Haunt Ecommerce Sales
India’s ecommerce giants are raking in the moolah this festive season with over $11.5 Bn in GMV since the beginning last week.
But behind the flashy discounts and countdown timers lurks a persistent menace: dark patterns.
From basket sneaking to bait-and-switch pricing, ecommerce platforms like Amazon and Flipkart are deploying various strategies that are designed specifically to nudge shoppers into buying faster, adding more products to their carts, and…
