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When it comes to Black Friday and Cyber Monday, the winners aren’t just the brands that rack up sales; they’re the ones that capture attention, drive conversation, and leave a lasting impression.
In 2024, Pixability’s YouTube Insights revealed how shoppers used video to plan and validate purchases throughout the season. Meanwhile, YouGov’s BrandIndex tracked which brands earned the highest “Buzz scores,” asking consumers whether they had heard something positive or negative about a brand in the past two weeks. And DAIVID’s creative…
