The Ayurveda Experience spends Rs 248 Cr on advertising for Rs 440 Cr revenue in FY25

The Ayurveda Experience, a direct-to-consumer (D2C) brand focused on Ayurvedic beauty and wellness products, continued its growth trajectory in FY25 with a decent rise in revenue, though the company remained in the red due to high advertising and fulfillment costs.

The company’s operating revenue grew 23% to Rs 440 crore in FY25 from Rs 358 crore in FY24, according to its financial statements sourced from the Registrar of Companies (RoC).

The sale of products across its own platform and international marketplaces is the sole source of revenue for…