Peeyush Dubey, a seasoned executive in information technology (IT) services, has assumed the role of Chief Marketing Officer (CMO) at Tech Mahindra, as part of the Pune-based IT services company’s senior management reorganization. Dubey shared the announcement on LinkedIn and X (formerly Twitter) on November 14, expressing enthusiasm for contributing to the next phase of growth for the iconic brand.
The move follows Tech Mahindra’s CEO designate Mohit Joshi’s recent disclosure that the company has appointed a new CMO as part of ongoing internal restructuring. Welcoming Dubey to the team, Joshi highlighted his creative mindset, extensive marketing experience, talent nurturing capabilities, and passion for brand building as valuable assets for augmenting Tech Mahindra’s brand story.
Prior to joining Tech Mahindra, Dubey spent over a year until November at TheMathCompany, a Bengaluru-based AI analytics solutions firm. With over a decade at IT major Infosys, where he led the global marketing division, Dubey also worked with Mindtree and later LTI Infotech following a merger, serving as its Executive Vice President and CMO until 2022.
Tech Mahindra’s restructuring, officially announced by Joshi during the Q2FY24 earnings conference in October, involves a shift to vertical-wise focus for delivery, departing from the previous geography-focused structure. The new organization structure features six strategic business units: Americas Communication, Americas Technology Media, Americas Diversified, EMEA (Europe, Middle East and Africa), APJ (Asia Pacific and Japan), and India.
This restructuring aligns with Tech Mahindra’s efforts to drive client-centricity, large deals, and client mining, as outlined in a report by ICICI Securities. The report, released on October 31, underscores the positive direction under Joshi’s leadership, emphasizing internal reshuffling, new leadership appointments, organization restructuring, and rationalization of non-core businesses.
In the July-September quarter, Tech Mahindra faced significant challenges, reporting its largest profit decline in over 16 years due to mounting expenses and client spending constraints amid a challenging macroeconomic environment. The company posted a 61.1% decline in net profit for Q2FY24, reaching Rs 505.3 crore compared to Rs 1,299.2 crore a year ago, with revenue from operations standing at Rs 12,863.9 crore, down 2.2% from Rs 13,129.5 crore in the year-ago period.
