Leading marketing agency Team Pumpkin has announced its investment in the Gen-Z inclusive intimate care and wellness brand Lemme Be. The announcement comes after a multi-agency pitch to the brand seeking a marketing partner. As a part of the strategic investment, the agency will be responsible for a wide array of services that include creative strategy, social media, performance marketing, management of its marketplace, PR, and content production. The account will be serviced by different network agencies of Team Pumpkin. ROIsted will cater to their performance marketing needs, HypeSquad will handle public relations, and D2CPro will manage the marketplace.
Having started off as a period-care brand, Lemme Be has recently ventured into intimate wellness. With inclusivity tightly woven into its operational fabric, the brand constantly works to create high-quality products that are produced sustainably. Lemme Be describes its mission as one that seeks to empower menstruators as well as allow people to nurture their intimate health as an integral part of overall well-being. The brand continues working towards destigmatizing this aspect of health that they believe needs to be discussed more in order to address it. Lemme Be’s latest product line empowers younger audiences with safe, effective, and enjoyable products that enhance their intimate care and sexual experience and satisfaction. Some of their best sellers include Z Drip, Z Disc, Z Cup, and Wave, among others. Lemme Be is funded by several prominent investors, such as Sixth Sense founder Nikhil Vora, AUM Ventures of Abu Dhabi, Multiply Ventures, Anicut AIF (Alternate Investment Fund), and the Sattva Family Office.
Ranjeet Kumar, co-founder and CEO of Team Pumpkin, expressed his enthusiasm about the mandate, saying, “We are ecstatic about the alliance with Lemme Be. While the brand reached out to us seeking digital marketing and marketplace solutions, it was their ethos and belief that made us go a step further and invest in the brand. Our teams can’t wait to get started on the marketing efforts that resonate with the brand’s vision and audience at large.”
Commenting on the partnership with Team Pumpkin, Devidutta Dash, Founder and CEO of Lemme Be, said, “We are thrilled to join hands with Team Pumpkin in realizing our vision as a brand and what we stand for our consumers. We look forward to the many different innovations that the agency can help us leverage to stand out in the market space. Team Pumpkin’s previous experience with That’sPersonal – one of the pioneers of the sexual wellness category in India, was the major deciding factor for us. Together, we believe that we can effectively encourage, empower, and educate our consumers to embrace and take charge of their pleasure and intimate wellness.”
Currently, Lemme Be sees majority of its sales coming from the Karnataka region. However, with the strategic support and amped up marketing efforts of Team Pumpkin, the brand aims to expand its reach across India.
