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Swiggy is shutting down Minis, an online service for small businesses to create their digital presence, people aware of the matter told ET. The services offered on the platform for sellers will be discontinued from August 10.
This comes at a time when the platform is facing intense competition from rivals in its core businesses: food delivery and quick commerce.
Launched in 2022, Minis was Swiggy‘s software-as-a-service (SaaS) offering that allowed local stores and direct-to-consumer (D2C) brands to create online stores without having to build a…
