Foodtech giant Swiggy on Wednesday (September 13) announced the launch of Learning Station, a digital learning academy aimed at supporting the growth of its restaurant partners.
Integrated into the Swiggy Partner app, Learning Station offers content curated to meet the specific learning needs of restaurant partners at different stages of their engagement with Swiggy.
In a statement, Swiggy said the platform offers short, simple, engaging, and easy-to-understand video content with focus on usage of tech tools, leveraging data for business growth, and mastering various aspects of restaurant operations.
The learning module covers topics such as refining menus to match changing preferences of customers, making effective advertising strategies, using discounts strategically to engage customers, among others.
Commenting on the initiative, Swapnil Bajpai, head of supply at Swiggy, said, “The Learning Station is a way for us to provide valuable resources and education to empower our partners. We’re fully committed to giving our partners the best support and opportunities to succeed.”
Swiggy said the launch of the new learning academy is aimed at helping partner restaurants boost online presence, choosing right advertisement campaigns and delivering outstanding customer experiences. Learning Station is accessible to all the 3,00,000 restaurant partners of the startup.
In July, Swiggy also launched a dashboard, Network Expansion Insights, to help restaurant partners on the platform plan their expansion. The launch of the dashboard came days after Swiggy’s rival Zomato rolled out a similar platform.
The food delivery market in India is largely a duopoly of Zomato and Swiggy. Amid the ongoing funding winter, the focus of investors and startups, including Zomato and Swiggy, is on profitability. While Zomato reported its first-ever profitable quarter in Q1 FY24, Swiggy claimed its food delivery business achieved profitability as of March 2023.
Swiggy also started levying a platform fee of INR 2 per food delivery order to shore up its top line, a move which was followed by Zomato later.
In FY22, Swiggy’s net loss more than doubled to INR 3,629 Cr while operating revenue surged 124% to INR 5,704.9 Cr.
Swiggy has reportedly resumed the preparations for its initial public offering (IPO) and is eyeing a public listing next year.
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