Swiggy Instamart Experiments With Physical Retail

The store is not owned by Instamart but is seller-owned and seller-operated, in line with its darkstore model

Instamart is only providing branding and services for this retail store experiment.

The size of the retail store, 400 sq ft to be precise, is a fraction of the size of a typical Swiggy dark store, which is in the range of 2,500-4,000 sq ft

Adding on to its spree of experimentations, consumer services giant Swiggy has now opened an offline Instamart branded mini…