Swatch’s New OpenAI-Powered Tool Lets You Design Your Own Watch

And, just as with Swatch x You, it’s possible to further customize the watch by choosing indexes or selecting the color of its mechanism. To save on data center power drains and rampant creativity run amuck, you’re only allowed three prompts per day on AI‑DADA, something that Swatch is spinning as a “creative challenge that makes every attempt feel special.”

Ultimately, what we have here, is a new version of Swatch x You that has been plugged with image-generation software supplied by OpenAI, thus…