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Payments app super.money, founded by former Flipkart executive Prakash Sikaria, has scaled rapidly since its July 2024 launch. In just over a year, the UPI-first platform grew from 2.5 million to 250 million monthly transactions, with nearly 70% of users under 28.
“We launched super.money with the belief that payments needed a youth-focused platform. UPI 1.0 solved for trust; UPI 2.0 is about financial products and experiences,” Sikaria told Entrackr.
Around 85% of its transactions are scan-and-pay, a format that has clicked with young users….
