Sunscreen faceoff settled: HUL, Mamaearth parent resolve legal dispute over billboard ads

Hindustan Unilever Ltd (HUL) has settled its dispute with Honasa Consumer Ltd, the parent company of beauty and personal care brand Mamaearth, over an advertising campaign that had raised concerns over the efficacy of digital-first sunscreen brands, the latter said in a statement on Thursday.

The senior advocate representing HUL told the single-judge bench of Justice Amit Bansal, that the company will modify its advertisement by replacing the phrase ‘best seller’ with ‘some sellers’. It will also change the color of the sunscreen shown in the…