Netflix, Viacom18, and other streaming giants are reportedly considering jointly requesting the Indian government to delay or revise the proposed broadcasting bill, aimed at regulating both the broadcasting sector and streaming services. The new draft law proposes content evaluation committees, raising concerns within the streaming industry about potential obstacles and seeking a more favorable revision.
In a recent private meeting, top OTT platform executives discussed strategies to approach the government, aiming for a delay or potential overhaul of the bill, as per Reuters’ sources. The bill introduces individual content evaluation committees to review and approve shows before release, a move challenging the current practice where streamed content evades government certification.
The streaming industry fears that the proposed legislation might lead to excessive pre-screening, making it challenging to manage the substantial volume of online content. A source close to the matter highlighted Netflix’s concerns about the potential impact of the proposed content committees on their operations.
According to a second source, the executives pointed out in the meeting this week that the legislation could impede the industry’s growth. The government, however, argues that these measures are aimed at promoting robust self-regulation within the industry.
The bill, open for public consultation until December 10, aims to establish regulations for streaming platforms like Netflix and Hotstar, previously under the Information Technology Rules, 2021. It seeks to replace the 1995 Cable Television Networks Act, extending regulations to online news broadcasters and certain social media accounts acting as OTT broadcasters.
Quoting a source, “Netflix and other streaming companies are concerned that the proposed content committees may result in too many pre-screening checks, posing implementation challenges due to the large volume of online content that would need prior review.”
Quoting another source, “The executives flagged that the law could impact the industry’s growth.”
