In a recent crackdown by Sony Pictures Networks India, several startups that appeared on Shark Tank India have received legal notices for using clips from their pitches in online advertisements. This development was brought to public attention by Sparsh Agarwal, the founder of Dorje Teas, through a LinkedIn post.
Agarwal highlighted that Sony had targeted “each and every startup” that had utilized snippets from their show appearances in promotional materials on digital platforms such as websites, YouTube, and social media. He pointed out the irony of the situation, noting, “After all Dorje Teas, and other companies like Skippi IcePops, Assembly, Perfora, Hoovu Fresh, Beyond Snacks, Wakao Foods, Nasher Miles, and so many others are spending lakhs every month to boost Shark Tank content, thereby giving free publicity and brand recall to the SHARK TANK INDIA brand!”
The consequences for these startups have been severe, with many reporting that their social media posts and promotional videos have been flagged for copyright infringement by major platforms like Google and Meta, leading to content removal or account suspensions. Yashwant Budhwani, Co-founder and CEO of Hoora Technologies, lamented the disruption this has caused, stating, “Our Meta ad account has been disabled, and it’s very much affecting our business.”
Legal experts weigh in on the issue, noting that Sony’s actions are grounded in Indian copyright law. Swapna Sundar, Senior Partner at PVS Giridhar Associates Law Chambers, explained, “Sony Pictures Networks India is the producer of the show; they therefore own the entire episode. The copyright law protects the rights of the producer and also grants certain rights to the performer, which are typically independent. But the producer has the exclusive right over the integrated content.”
In response to the backlash, Shark Tank India issued a directive to its alumni startups, instructing them on the appropriate use of the show’s material. The directive clearly states, “Request you to refrain from using Shark Tank India, Sony LIV, Sony Entertainment Television logo, pictures, font, and videos on your website or social media. Doing so would constitute copyright infringement.”
Despite understanding the legal rationale, many within the startup community feel betrayed, believing that the move contradicts the supportive ethos Shark Tank India is supposed to represent. The sentiment in the community, as well as the sharp reaction from affected startups, underscores a growing tension between corporate policy and startup culture, with many questioning Sony’s intention behind these stringent measures.
