Spain’s BBVA to scale up AI use with ChatGPT developer

ChatGPT developer OpenAI and BBVA announced on Friday a multi-year deal to massively scale up the Spanish banking giant’s use of artificial intelligence, including to reshape the customer experience.

ChatGPT Enterprise will be rolled out to all BBVA’s 120,000 staff worldwide, a tenfold increase that represents “one of the largest corporate deployments of this technology globally”, the bank said in a statement.

BBVA will work with OpenAI to change banking operations and create “an intelligent conversational assistant capable of supporting customers” in…