Sony has revised its full-year operating profit forecast upwards by 4%, now projecting JPY 1.33 trillion ($9.01 billion). This adjustment is partly attributed to a reduced anticipated impact from US tariffs. The company now estimates a JPY 70 billion hit from tariffs, a decrease from the JPY 100 billion projected in May.
Sony clarified that this revised figure reflects tariff rates as of August 1st and acknowledges the ongoing fluidity of the trade landscape. The adjustment also reflects the broader trend of Japanese companies recalibrating their tariff impact expectations as various nations, including Japan, negotiate trade agreements with the United States. This suggests a more optimistic outlook for Sony and other Japanese businesses navigating the complex global trade environment.
