Snapchat sees sharp rise in engagement among Gen Z users

Photo messaging app Snapchat is seeing a sharp rise in engagement among younger users in India, as the total time spent on its platform has doubled over the past two years.

“India has been at the centre of our global creator strategy, not just because it’s one of our fastest-growing markets, but also because it’s one of the biggest contributors to content on Snapchat,’’ said Saket Jha Saurabh, director and head, content and AR partnerships, Snap Inc.

The count of official Snap Stars (content creators) in India has grown 1.5 times over the…