Snap Inc. has acquired Saturn, a social calendar app widely used by high school and college students in the U.S., to enhance its appeal among Gen Z. Saturn, which enables students to coordinate schedules for classes, sports, and other activities in real time, is currently used in around 80% of U.S. high schools. As part of the acquisition, nearly all of Saturn’s 30-member team will join Snap, although the app will continue to operate independently for now. Founded in 2018, Saturn previously raised around $44 million from notable investors such as General Catalyst, Insight Partners, and Bezos Expeditions. Snap plans to integrate Saturn’s scheduling features into its own platform in innovative ways, aligning with its broader strategy to promote real-world interactions among young users beyond just messaging and augmented reality.
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