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Snap Inc. put the spotlight on India’s booming AR scene at its second annual India AR Day event in Mumbai, showcasing how the country is leading the way in Snapchat AR lens creation and pushing the boundaries of creativity.
Bobby Murphy, CTO of Snap Inc., highlighted India’s dynamic role in AR development, noting, “Our mission with Snap AR is to be a platform for creativity. Indian developers are at the forefront of innovation, with the highest number of lenses published on Snapchat globally coming from India.” The country has seen its AR developer…
