
No, I get it: round watches are a very inefficient use of space, and there is likely a reason that the Apple Watch continues to dominate the market.
But what a new piece argues for is not to replace the existing Apple Watch design, but instead to offer us a greater range of options …
It’s not coincidence that Apple chose a rectangular display for the Apple Watch. This clearly offers the most efficient use of space, allowing some info-dense faces alongside simpler ones.
If we…








