Should Small Brands Go All In On TikTok For Audience Growth?

This week’s Ask An SEO question is about whether small brands should prioritize TikTok over Google to grow their audience:

“I keep hearing that TikTok is a better platform for small brands with an easier route to an audience. Do you think that Google is still relevant, or should I go all in on TikTok?”

The short answer to your question is that you do not want to pigeonhole your business into one channel, no matter the size. There’s also no such thing as an “easier” way. They are all hard.

I’m going to get the obvious out of the way so…