Shiprocket, the e-commerce enablement firm, has introduced “Shiprocket Amplify,” a new influencer marketing tool developed in collaboration with One Impression, an influencer marketing agency. This tool is designed to provide small and medium-sized businesses (SMBs) in India with an integrated “influencer marketing as a service” solution. Shiprocket Amplify enables SMBs to create influencer-generated content and build compelling, narrative-driven stories that extend beyond individual marketing campaigns.
“The rise of social commerce in India has created a significant opportunity for merchants to achieve higher returns on investment (ROIs) across various social media platforms through influencer marketing solutions.” stated Saahil Goel, Co-founder and CEO of Shiprocket.
Shiprocket Amplify simplifies influencer marketing for merchants by eliminating the complexities associated with working through influencer marketing agencies. It offers integrated functionalities and tools, including social analytics, which allow real-time performance monitoring across all marketing campaigns from a single dashboard.
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Recently, Shiprocket secured $11 million in funding from McKinsey in an extended Series E round. This investment has resulted in McKinsey’s investment arm, AFOS, holding a 0.91% ownership stake in Shiprocket. Shiprocket achieved unicorn status in the previous year with a valuation of $1.3 billion after raising $32.6 million in a funding round.
