SEO Is Not A Tactic. It’s Infrastructure For Growth

In the age of AI, many companies still treat SEO as a bolt-on tactic, something to patch in after the website is designed, the content is written, and the campaigns are launched. As I explored in “Why Your SEO Isn’t Working – And It’s Not the Team’s Fault,” the real obstacles aren’t a lack of knowledge or talent. They’re embedded in how companies structure ownership, prioritize resources, and treat SEO as a tactic. It’s infrastructure. And unless it’s treated as such, most organizations will never realize their full growth…