Selling AI Search Strategies To Leadership Is About Risk

Published

2 months ago

November 18, 2025

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AI search visibility isn’t “too risky” to invest in for executives to buy-in. Selling AI search strategies to leadership is about risk.

Image Credit: Kevin Indig

A Deloitte survey of +2,700 leaders reveals that getting buy-in for an AI search strategy isn’t about innovation, but risk.

SEO teams keep failing to sell AI search strategies for one reason: They’re pitching deterministic ROI in a probabilistic environment.

The old way: Rankings → traffic →…