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Sarvesh Goel Unveils Plans for New Luxury Hotel ‘Eka by The Centrum’ in Varanasi

Sarvesh Goel, Chairman of Mansingh Goel and Promoter of The Centrum Hotel, announced today the launch of a new upcoming hotel, “Eka by The Centrum,” in Varanasi, Uttar Pradesh. This new venture is in collaboration with Ambiance Hospitality Pvt. Ltd. and marks a significant step in the growth of the hospitality sector in the state. “Eka by The Centrum” will be an exquisite addition to Varanasi, continuing the success of The Centrum brand, which made its mark with a luxurious five-star hotel in Lucknow.

This initial success was one of the highlights of the UP Investor Summit and demonstrated the state’s ability to attract high-end investments. The upcoming hotel in Varanasi aims to offer a premium experience to both tourists and pilgrims visiting this historic city. Varanasi, known as the spiritual capital of India, is an important part of the Buddha Circuit and attracts millions of visitors each year, including international pilgrims. The Buddha Circuit, which includes important Buddhist pilgrimage sites such as Sarnath in Varanasi and Kushinagar, along with Ayodhya, another major religious destination in Uttar Pradesh, is expected to benefit greatly from this new hotel.

The Eka by The Centrum will cater to the growing number of visitors to these spiritual destinations, offering world-class hospitality services.Varanasi also holds special significance as it is the parliamentary constituency of Prime Minister Narendra Modi. The launch of this upcoming new hotel will not only support the local economy but also align with the Prime Minister’s efforts to enhance Varanasi’s global image as a major tourist and spiritual hub in India. Additionally, this initiative complements the efforts of Uttar Pradesh Chief Minister Yogi Adityanath, who has been actively promoting tourism as a key component of the state’s economic growth strategy. This new hotel will contribute to these goals by offering top-notch hospitality services and boosting the city’s appeal to global tourists. The exact location of the new hotel has not yet been revealed, but it is expected to be near the stunning Ghats of the Ganges. This picturesque and iconic area is one of Varanasi’s most cherished landmarks.

Being situated in this beautiful location, “Eka by The Centrum” will attract not only tourists and pilgrims but also filmmakers and producers from Mumbai, Patna, Delhi, and South India. These creatives often choose Varanasi for its unique and authentic backdrop, and the hotel is poised to become a preferred destination for them. Varanasi’s timeless charm and spiritual atmosphere have always captivated the film industry.

The new hotel will likely become a central hub for those looking to capture the essence of this remarkable city on film. Sarvesh Goel, who also owns a film production company named AND Productions, is excited about the opportunities this new hotel will offer to the film industry, blending his expertise in hospitality with his passion for filmmaking. The introduction of “Eka by The Centrum” is set to provide a significant boost to Uttar Pradesh’s hospitality sector. It will attract more tourists, enhance the city’s infrastructure, and create new job opportunities, contributing to the region’s overall development. This new venture is a testament to Uttar Pradesh’s growing appeal as a prime destination for high-end hospitality investments. “Eka by The Centrum” will set new standards for luxury accommodation in Varanasi, ensuring that it remains a top choice for travellers and filmmakers alike.






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by Sarthak Luthra

After three successful establishments in Bengaluru, the market leaders in luxury men’s grooming expand further with its fourth store at Koramangala. Truefitt & Hill, the world’s oldest barbershop, renowned among the British upper crest for over two centuries, continues its illustrious legacy by introducing its luxurious grooming experience to Koramangala, one of the most upscale retail enclaves nestled in the heart of Bengaluru. The city has long yearned for exclusive male grooming establishments, rendering it a prime market to promote Truefitt & Hill’s luxurious approach. The brand already has three luxury barber shops on Lavelle Road, Indiranagar, and Sadashivnagar. The opening of the new store aligns with the company’s ambitious strategy of establishing 50 luxury barber shops across 30 cities in the Indian subcontinent by March 2025. The store was inaugurated by Niranjan Mukundan (Paralympian 2020), along with Mr. Prannay Dokkania, Managing Director & COO, Lloyds Luxuries Ltd, Mr. Pratyush Kumar & Mr. Jainendra Kumar, Co-founders & Directors, Firefox Productions Pvt Ltd & Franchise Owners, Truefitt & Hill, Koramangala (Bengaluru). Niranjan Mukundan, a native of Bangalore, is a celebrated and accomplished para-swimmer from India. In 2015, he earned the prestigious title of Junior World Champion. His remarkable achievements in swimming align perfectly with the persona of a brand dedicated to men’s grooming. With great enthusiasm and excitement, the esteemed para-athlete inaugurated the store, adding to the thrill of the event. Keeping up with the brand’s legacy, the ambience of the Kormangala franchisee store is just like all the previous existing stores – elegant and noble. The spacious and sprawling 1800 ft. store has three Royal Suites (private rooms), Barber stations with four chairs and valet parking. Besides signature services like the Royal Shave and the Royal Haircut, Truefitt & Hill also offers Membership in which patrons can avail unlimited grooming services across the country and other privileges like discounts on products, referral invitations etc. Speaking about the launch, Mr. Shreekrishna Gupta, Chairman, Lloyds Luxuries Ltd., said, “The growth of the luxury grooming market is a testament to the increasing awareness of the benefits of personal care and grooming in modern society. With Koramangala being an upmarket area and a retail paradise for HNIs and UNHIs, it is a perfect location for a luxe brand like ours. As an established brand in the luxury grooming market, we understand the importance of providing our customers with a premium experience that is second to none. We are confident that our new location will be a resounding success.” Mr. Prannay Dokkania, Managing Director & COO, Lloyds Luxuries Ltd, said, “Over the past decade, there has been a significant shift in men’s perception towards grooming. We firmly believe that everyone deserves to feel the best of themselves, and we are committed to providing the tools and expertise needed to make that happen. With a strong emphasis on superior quality and innovative approach, we have successfully positioned ourselves as a brand that deeply connects with contemporary Indian men. We have set an ambitious target of expanding …