Sam Altman says Sora will add ‘granular,’ opt-in copyright controls

OpenAI may be reversing course on how it approaches copyright and intellectual property in its new video app Sora.

Prior to Sora’s launch this week, The Wall Street Journal reported that OpenAI had been telling Hollywood studios and agencies that they needed to explicitly opt out if they didn’t want their IP to be included in Sora-generated videos.

Despite being invite-only, the app quickly climbed to the top of the App Store charts. Sora’s most distinctive feature may be its “cameos,” where users can upload their biometric data to…