OpenAI is deprioritizing work on advertising as it focuses on improving the quality of ChatGPT, reports The Information. OpenAI CEO Sam Altman declared a “code red” on Monday, and told employees that the company needs to improve ChatGPT so it doesn’t fall behind competitors like Google and Anthropic.

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Altman said that OpenAI needs to work on personalization for each user, image generation, and model behavior like speed and reliability.

Google debuted Gemini 3 Pro in November, and it outperforms ChatGPT…