GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search visibility that provides a perfect opportunity to test whether optimization for AI answers recommendations is distinct from traditional SEO practices.
Chunking Content
Some AEO/GEO optimizers are saying that it’s important to write content in chunks because that’s how AI and LLMs break up a pages of content, into chunks of content. Bing’s guide to…








