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TopRank Marketing and Ascend2 released a survey involving 797 B2B leaders. They discovered that 97% consider thought leadership as essential for achieving success throughout the entire marketing funnel.
The report frames the findings as building an “Answer Engine” for how buyers discover information across SEO and GenAI answer platforms (ChatGPT, Perplexity, AI search).
The authors analyzed differences between high-ROI and lower-performing marketers. Here’s what stands out.
What The Research Says
Respondents report strong results from original,…
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