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In his Power On newsletter, Bloomberg’s Mark Gurman says that Apple was caught by surprise at the sudden swell of generative AI tools this year. But they are working hard to catch up with Apple SVPs Craig Federighi, John Giannandrea, and Eddy Cue all in charge of integrating AI-powered functionality into Apple’s products and services.
That will include various new AI features in iOS 18, such as smarter reply suggestions in Messages. Cue is pushing to include features like AI-generated playlists in Apple Music, and exploring how generative AI can be utilized in Apple’s productivity apps like Pages and Keynote. Giannandrea’s team is working on a new, smarter, version of Siri that should be ready to debut next year.
