Reddit unveils AI-driven ad tools to help brands tap into user discussions

Reddit launched two new AI-powered advertising features on Monday aimed at helping brands drive greater engagement by tapping user conversations on the platform, the company said.

The company said its AI-driven tool, “Reddit Insights“, would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.

It will also provide a feature called “Conversation Summary Add-ons”, allowing brands to integrate “positive” user comments directly under the ads to show what they think about the ad…