Quick commerce platforms drum up sales, push deals ahead of New Year’s Eve to offset delivery strike & rush

Quick commerce companies are pushing customers to stock up ahead of New Year’s Eve, industry executives said, as they brace for a spike in demand and potential disruptions due to a planned strike by delivery personnel.

These platforms, including Swiggy Instamart, Flipkart Minutes, Zepto, BigBasket and Amazon Now, have also started rolling out party-themed sections and targeted deals on soft drinks, snacks, mixers, disposable cups, decoration items and games.

For the year-end period, direct-to-consumer (D2C) brands have already started recording an…