Quick commerce brings Christmas cheer for D2C brands as sales surge

This Christmas, direct-to-consumer (D2C) brands have seen an uptick in quick commerce sales as platforms launched deals, removed additional fees on orders, expanded gifting and decor SKUs (stock keeping units), and redesigned the app for the holiday season.

Companies like Zepto and Blinkit ran a Secret Santa feature on their apps to leverage the occasion for last-minute purchases. In just two days of launch, Zepto noted that over 1,00,000 Secret Santa groups had been created. Customers can create groups within their own circle, or collaborate with…