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The rapid expansion of online retailers Amazon and Flipkart in the crowded quick commerce sector is pushing discounting across platforms to record highs in an industry battling accelerating losses.
As price becomes the primary differentiator for these apps with near similar user experience, intense discounting and attendant cash burn are likely to intensify further, according to multiple people in the know .
This month, average discounts across categories rose to 20–25% on maximum retail price compared to below 10% two years ago across various quick…
