- ByStartupStory | May 4, 2024
Pravis, a growth marketing firm founded by Vishal Gupta and Prashant Sinha, has acquired a stake in StreamO, a pioneering ad-tech gaming platform known for its deep engagement with the Gen-Z demographic. This collaboration marks a significant step towards exploring the potential in live gaming platforms and the associated Gen-Z audience.
StreamO, led by founder and CEO Tushaar Garg since 2021, has been instrumental in bridging the gap between gamers, live watchers, and big brands. The platform boasts a network of over 20,000 gamers and reaches a subscriber base exceeding 300 million primarily composed of Gen-Z users. With game video content viewership on platforms like YouTube hitting 120 billion hours in 2022 and India’s consumption rates surpassing global averages, the potential for brand engagement in this space is substantial.
“Gaming presents an unprecedented opportunity to reach the Gen-Z audience, a demographic that is notoriously difficult to engage through traditional media. With StreamO, we are positioned uniquely to leverage the explosive growth of live gaming platforms and the passionate GenZ communities they nurture. Tushaar is one of the thought leaders in the gaming space in India and we are delighted to partner with him in this journey,” said Vishal Gupta, co-founder of StreamO.
Following their successful venture with Momspresso, which concluded with a sale to Honasa (Mamaearth), Gupta and Sinha have leveraged their extensive experience in influencer marketing and strategic brand partnerships through their new venture, Pravis.
“StreamO has already set a benchmark in the gaming community by fostering authentic connections between brands and gamers. With the addition of Vishal and Prashant, we are excited to propel this success to new heights. Their expertise in influencer marketing and strategic brand partnerships will be instrumental in accelerating our growth and business,” commented Tushaar Garg.
StreamO has established itself as a leader in the gaming industry by securing partnerships with major brands such as Netflix, Amazon Prime Video, Intel, Sony PlayStation, OnePlus, Hero, Crocs, Taco Bell, and Spotify, facilitating over 100 significant brand engagements. The new partnership with Pravis is set to further enhance StreamO’s capabilities in connecting brands with the highly engaged Gen-Z gaming community, signaling a new era of innovation in live gaming sponsorships.
