Prime Minister Narendra Modi has emerged as the most engaging public figure on social media in India for April 2025, according to Comscore’s Social Influencers Report. He secured the top spot for user engagement on Facebook and X (formerly Twitter), came third on YouTube, and ranked fourth on Instagram.
The data shows how significant his reach is: his Instagram posts alone saw 42.5 million user actions, his Facebook page drew over 5.4 million interactions, and his content on X attracted 10.8 million likes, shares, and comments. Meanwhile, videos on his YouTube channel pulled in an impressive 144.4 million views in the same period.
What makes his social media presence so successful is a mix of powerful visuals, direct messaging, and posts that tackle major national topics—approaches that naturally encourage people to share and comment. The report highlights that content creators can learn a lot from this by focusing on emotional visuals, narrative-driven posts, and event-based storytelling that stays relevant to what people care about.
The report also noted that other high-engagement influencers include celebrities like Hardik Pandya, KL Rahul, Siddharth Nigam, and journalists such as Shiv Aroor and Rahul Shivshankar, who all benefit from timely, visually appealing, and consistent content.
For creators looking to boost their own engagement, the study points out when audiences are most active: Facebook users are most engaged late mornings and afternoons early in the week, Instagram sees steady action mid-mornings and Sundays, while X has peaks during early mornings and late nights at the start of the week.
In short, PM Modi’s social media approach shows that clear, impactful storytelling combined with regular and relevant posts can drive massive engagement—insights that any digital creator can apply.
