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Pinterest has introduced new ad products focused on visual search, highlighted by ‘Top of Search’ ads.
Currently in beta across all monetized markets, these ads can appear within the first ten search results and in Related Pins, targeting users as they begin discovering products.
Why This Matters For Search Marketers
Pinterest is a search platform where users arrive with shopping intent, much of which remains unfulfilled.
According to the company’s data, 45% of clicks occur within the first ten results, and 96% of top searches are unbranded….
