2
Consumer AI is having its breakout moment — and few startups have captured the spotlight this year quite like Phia. The AI-powered shopping assistant has become one of 2025’s buzziest launches, not only for its vision of how Gen Z shops, but also for the powerhouse founders leading it: Phoebe Gates and Sophia Kianni.
At TechCrunch Disrupt 2025, happening October 27–29 at San Francisco’s Moscone West, the two will take to the Disrupt Stage to share how they’re building Phia into a durable consumer brand, what it takes to scale in one of…
