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Snap said on Thursday that it has signed a deal to integrate Perplexity’s AI search engine directly within Snapchat. As part of the deal, Perplexity will pay Snap $400 million in cash and equity.
The deal gives Perplexity exposure to more than 940 million Snapchat users, who will get answers from its AI engine when they ask questions to the company’s My AI chatbot.
The new feature will be integrated into the app’s interface early next year. Snap said it will start recording revenue from this deal from 2026.
The deal was announced…
