Overcoming Skepticism In Brand Mention And Link Building Campaigns

Successful link and brand mention building is strongly about overcoming skepticism and building relationships with the people behind the websites that you want to acquire a link or brand mention from.  It can be as simple as showing what you have in common or inspiring a sense of goodwill towards your site.

Overcoming Skepticism: Try Non-Link Brand Building

One of the biggest barriers to acquiring a link, particularly a free link, is skepticism. For example, I recall that one of my campaigns repeatedly received rejections from non-profit type…