The funds will be used to accelerate product expansion, strengthen its team and drive further innovation in diagnostics.
“Today’s consumers want things available to them at their convenience, and quick commerce is the biggest example of this in the last four or five years. While you could wait 20 minutes for your chips, speed matters more when you’re sick,” cofounder Dhruv Gupta told ET.
Founded in 2020 by Gupta and Tarun Bhambra, the full stack diagnostic startup provides health testing services including at-home sample collection within an hour, extended operating hours until 10 PM, and report delivery within six hours. At present, it runs six labs and has partnered with over 1,000 clinics.
“This process typically takes 18 hours in a traditional lab. Over time, we have streamlined the whole process to bring it down to six hours,” he said.
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It is currently operating in Bengaluru, Delhi NCR, Mumbai and Hyderabad, with plans to strengthen its presence in these cities before expanding to other metro tier 1 cities. According to Gupta, these four metro cities account for 25% of the diagnostic market. “Our primary focus right now, rather than pursuing wide geographic expansion, is to serve customers in these cities and build greater dominance. Probably over the next year or so, we will expand to the next set of metros and tier 1 cities, and then beyond that,” he added.
The company is also going omnichannel with eight offline collection centres. It aims to increase this to 30 centres by the end of this financial year. In September this year, Orange Health hit a Rs 100 crore run rate, while Bangalore, the first city it started in, became profitable in March.
The firm last raised $25 million in June 2022 in a funding round led by General Catalyst and Bertelsmann India Investments. It has raised a total of $47 million so far.
Commenting on the investment, Abhijeet Muzumdar, vice president corporate development and head of Amazon Smbhav Venture Fund, said, “Dhruv, Tarun and their team at Orange Health Labs have created a robust diagnostics service and we are excited to back them for the next phase of their growth.”
Ecommerce major Amazon launched the $250 million Smbhav Venture Fund in 2021, initially focusing on agriculture and healthcare sectors. It has since expanded to include direct-to-consumer (D2C) brands and sectors such as gaming and fintech. Its portfolio includes brands like Acko, FreshToHome, Cashify, Fitterfly and M1xchange.
