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In 2020, Kathryn Wu launched a side hustle while she was working as a product engineer at Pinterest. Wu started a milk tea company, OhTea, with the hopes of connecting with local grocery stores and gift shops to get them to carry the tea. She quickly realized how difficult it was to not only be able to locate all of the potential retailors but also to find the point of contact at each place. The fragmented market was so hard to navigate, it ended up playing a role in the company’s demise.
