OpenAI has launched a new app ecosystem within ChatGPT, along with a preview of the Apps SDK, enabling developers to create conversational, interactive applications based on the Model Context Protocol.
These apps are now accessible to all logged-in ChatGPT users outside the European Union, across Free, Go, Plus, and Pro plans.
Early partners include Booking.com, Canva, Coursera, Expedia, Figma, Spotify, and Zillow.
How ChatGPT Apps Work
Apps naturally integrate into conversation, and you can activate them by name, such as saying, “Spotify, make a…








