OpenAI, Google and Perplexity have launched free access to their premium artificial intelligence tools in India, stepping up competition in one of the world’s fastest-growing digital markets.
The move is aimed at rapidly expanding their user base in the country, where low data costs and a massive smartphone population are driving strong demand for AI-powered services.
India has become a key battleground for AI firms due to its large smartphone user base of around 730 million and some of the cheapest mobile data rates in the world.