Ola’s Krutrim acquires BharatSah’AI’yak to scale AI-driven assistance in India

Ola Group’s artificial intelligence arm Krutrim on Friday announced the acquisition of AI platform BharatSah’AI’yak from technology consultancy firm Samagra for an undisclosed amount.

As part of the deal, Krutrim has also onboarded Samagra’s core AI team.

The AI-enabled chatbot KumbhSah’AI’yak was developed for Maha Kumbh 2025 to offer pilgrims round-the-clock guidance on rituals, navigation, accommodations, and attractions.

“Integrating BharatSah’Ai’yak into the Krutrim ecosystem widens its offerings. This integration enhances our ability to build…