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Not so quick but quick enough: How Delhivery found a middle ground in ‘rapid commerce’


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Synopsis

Quick commerce companies have been gaining market share, expanding their dark store networks as well as products that can be shipped in minutes. However, the unit economics of 15–20-minute deliveries remain challenging. Delhivery is adopting a different model, ‘rapid commerce’, providing sub-two-hour deliveries. Will it become a scalable model?

E-commerce logistics is in for a big change. India’s largest logistics company Delhivery is stepping into the spotlight with a new offering. The company has finally taken a…



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