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Non-metro cities drove this year’s online Diwali shopping boom, accounting for nearly three-quarters of total e-commerce volume, with tier III cities contributing over 50%, according to industry data.
As per the industry data analysis of over 4.25 crore shipments by logistics intelligence platform ClickPost, these regions now represent the fastest and largest drivers of festive ecommerce, solidifying non-metro India’s role as the epicentre of order volumes and growth.
“The scale of non-metro India is staggering. Tier III cities alone accounted for…
