India’s leading connected lifestyle brand, Noise, has marked a historic milestone at IFA Berlin 2025, standing tall among the world’s technology giants and making the country proud on one of the largest stages for consumer electronics.
Not only did Noise debut its latest portfolio of world-class wearables at IFA, products designed and engineered to rival the best globally, it also earned international recognition, with TechRadar and other leading global publications awarding Noise “Best of IFA.”
This accolade is not just a win for Noise, it is a testament to India’s growing stature in the global technology landscape.
“When a brand that started bootstrapped in India can stand shoulder to shoulder with global giants and be celebrated for innovation, it speaks volumes about the strength of Indian ingenuity,” said, Gaurav Khatri, Co-Founder, Noise.
About Noise
Noise is India’s leading smartwatch and connected lifestyle brand. They prioritize consumer centricity, design innovation, and product excellence to constantly reinvent and introduce future-forward innovations in audio, wearables, and the connected lifestyle ecosystem. After having written the playbook for a profitable bootstrapped business for a decade, as an undisputed leader in smartwatches nationally and globally, Noise is now backed by Bose as its first-ever strategic investor.
As a homegrown brand, it is committed to creating an experience-led ecosystem through futuristic yet meaningful technology. With patents and a strong R&D focus, their innovation arm, Noise Labs, boasts many industry-first breakthroughs and houses some stellar technologies across categories.
Noise is leading the charge to foster the growth of the industry and the nation’s vision, by boosting the manufacturing efforts under the Make in India initiative, fostering a strong community of people who want to connect on health, lifestyle, and fitness on NoiseFit App, while helping businesses ensure their employee wellbeing through the Corporate Wellness Program.
