Apple TV has “no plans” to launch an ad-supported streaming tier for the platform, according to Apple’s head of services Eddy Cue, speaking in interview with Screen International.

Apple TV Color
Asked if there were plans for a tier with ads, Cue said: “Nothing at this time. Again, I don’t want to say no forever, but there are no plans.”

Cue added that if Apple TV can stay aggressive with its pricing, then it’s better for consumers not to have their viewing experience interrupted by ads.

Apple TV cost just $4.99 per…