One of India’s largest CPG Pitch Slams, offering participants a chance to win one year of free access to NIQ data, valued at $30,000!
NIQ, a leading provider of innovative data and analytics solutions, has launched its first annual NIQ Founders Pitch Slam competition, bringing together some of the emerging Consumer Packaged Goods (CPG) brands. The competition will challenge a select group of founders to pitch their companies to industry insiders and business leaders, with the assistance of NIQ data experts.
This unique competition will provide brands with access to NIQ data experts to help tell their stories through the lens of best-in-class data and analytics. Four finalists will compete to win 1-year free access to the NIQ data, worth $30,000.
The eligibility criteria for this competition are open to brands with total annual retail sales below $30 million in 2023, spanning one or more qualifying CPG categories. Validated by comprehensive data from NIQ databases for the fiscal year ending December 31, 2023, entrants must meet these criteria to participate.
With forty-eight qualifying categories encompassing a diverse array of FMCG product groups, including personal care, food & beverage, confectionery, home care, fabric care, and more, brands from various segments have the opportunity to showcase their potential and vie for the top honors. Products must be currently available for sale in India. This opportunity is open to all CPG brands meeting these qualifications and does not require a prior relationship with NIQ.
What is the NIQ Founders Pitch Slam?
Our inaugural NIQ Founders Pitch Slam in India brings together some of the most innovative and transformative emerging CPG brands and challenges select founders to present their companies to industry insiders and business leaders, competing for a top prize valued at US$30,000. This competition highlights NIQ’s commitment to nurturing emerging brands and facilitating connections. NIQ Founders Pitch Slam – India, provides brands with access to NIQ data experts to convey their narratives through top-tier data and analytics. Participants can forge valuable connections and network with industry peers, while finalists will showcase their pitches to a live audience of experts.
How It Works
The NIQ Founders Pitch Slam consists of four stages where applicants will pitch to a series of judges until only four finalists remain. Contestants will be evaluated based on: Brand story/mission, product innovation, financial/growth potential, alignment to consumer needs and trends, and their live pitch.
Season Opener: Brands that meet the entry requirements will be reviewed by a panel of NIQ judges who will select the top 24 quarter-finalists.
Quarter Finals: The top applications will go through deeper reviews for the selection of 12 semi-finalists to participate in the Virtual Pitch portion of the NIQ Founders Pitch Slam.
Semi-Finals: 12 semi-finalists will be invited to an exclusive webinar on creating the perfect pitch. The brands will then participate in a Virtual Pitch in front of a judging panel – a 5-minute pitch with 3 minutes Q&A per brand, and 4 Finalists will be selected.
Finals: 4 Finalists will be assigned a data expert to help them develop their story using NielsenIQ data. They will participate in the live pitch portion of the NIQ Founders Pitch Slam: India final event in front of industry experts and brand leaders. The winner will be awarded the grand prize.
Program Requirements: The NIQ Founders Pitch Slam was built around helping the most innovative emerging brands supercharge their growth with the power of NIQ data and insights. The pitch slam winner and top finalists will be the most innovative brands on the market. For more information on eligibility details, and to apply for the NIQ Founders Pitch Slam competition, please visit the NIQ website.
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